Our Management
Always being one step ahead, mastering challenges with ease, and experiencing enjoyment in new ways – Hela is a family business that was founded in 1905 in the heart of Hamburg.
As the management team, we want to break new ground with heart and mind while staying true to our values.
We steer the Hela ship through calm and rough waters. Our crew is always our anchor, our navigator, and our heart – and we are proud of that.
As the captains of our ship, our goal is to remain competitive in the long term and to ensure the company's profitability. Mature technologies and many years of knowledge enable us to pursue future-oriented paths. Our aim is to be efficient and passionate through flat hierarchies and proven expertise.
(from left to right: Alexander Laue and Klaus Pauly)



Alexander Laue
I began taking on responsibility for the subsidiaries in 2013. German sales were added in 2020, followed by IT, financial accounting, and controlling in 2022.
What questions do you deal with every day?
Every day, I deal with topics relating to our employees and the further development of the company. I strive to fulfill the goals of our management optimally and efficiently. In addition to my responsibilities within the company, I also see myself as a link between the shareholders and the company.
Why do you do what you do?
I would like to leave something positive behind in the world. My leadership position gives me opportunities to shape things, which I like to use to achieve this goal.
Klaus Pauly
Since 2022, as Managing Director and COO, I have had operational responsibility at Hela for the following areas: production, engineering, quality assurance, product development, logistics, purchasing, and human resources.
What questions do you deal with every day?
With cost reduction, maintenance, and investment issues. By making the right decisions in the various areas, we want to improve Hela step by step and thereby reduce costs further. I want to further promote methodologies such as Lean, CIP (continuous improvement process), and 5S and roll them out across the entire organization as a necessary optimization.
Why do you do what you do?
I really enjoy contributing my extensive experience in the food industry at Hela. I also like working with people as part of a team. That is why I take on a lot of responsibility and actively help shape the company.

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