Press
Hela Sells Ketchup Socks – and Customers Love Them
Crazy: Now There Are Ketchup Socks – from a Vending Machine
Spice ketchup manufacturer also offers stuffed animals, water bottles, pool slides, Christmas tree ornaments, and more. One product is missing.
Alexander Laue on the “Erfolgsbilanz” Podcast
In this episode, we take a deep dive into the history of Hela, one of the leading spice and ketchup manufacturers in Germany. From its humble beginnings to the challenges and opportunities of digitalization, you will learn how this family business has continuously evolved to meet changing market conditions. We talk about the art of preserving traditions while adapting and innovating at the same time, and how Hela has committed itself to energy efficiency and sustainability. Join us on this fascinating journey that shows how tradition and progress can go hand in hand.
Violence Against Emergency Responders
Ketchup Giant Calls for Respect – and Supports Campaign
The Ahrensburg-based company Hela has put up the banner of the “Respect for Rescuers” campaign, measuring almost six square meters, on Beimoorweg. Pictured: Hela Managing Director Klaus Pauly (right) and Deputy District Fire Chief Kai-Willi Bredenkamp.
Change of Leadership at Hela: Ketchup Remains a Family Affair
Björn Laue (center) stands with his children Markus (from left), Patricia, Alexander, and Jacqueline in the ketchup manufacturer's new logistics hall in Ahrensburg.
Long-Established Ketchup Brand
Hela Recalls German Advertising Classics in a Surprising Campaign
The long-established ketchup manufacturer Hela has not been known for video advertising until now. That is changing thanks to its new lead agency, Carl Nann: in an amusing digital campaign, client and agency celebrate their friendship – and in doing so recall several cult German advertising slogans.
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